Beer and horses? Combination takes digital space with branded NFTs
The UK branch of beer brand Pilsner Stella Artois is teaming up with a digital horse racing game to release a series of non-fungible tokens (NFTs).
In a Tuesday announcement from UK brewery Stella Artois, the beer brand said users of the digital racing game Zed Run will now be able to bid on Stella Artois-themed skins for their favorite horses. From Tuesday until Saturday, crypto users can bid on 50 digital packages with non-fungible tokens racehorses and original Stella art, as well as branded hides.
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