MasterCard and Bank of Ajman unveiled an accessible payment card that allows people who are blind and visually impaired to make payments easier and distinguish their cards.
The side of the Mastercard Touch Card features a notch system to help consumers who are blind or have low vision determine whether they have a credit, debit or prepaid card.
An estimated 15% of the world’s population suffers from some form of disability, making it the largest minority group in the world. Co-designed by an augmented identity company IDEMIAthe map was supported by The Royal National Institute for the Blind (RNIB) in the UK and VISIONS/Services for the blind and visually impaired in the USA.
Mohammad Amiri, Managing Director of Ajman Bank, said: “At Ajman Bank, inclusion is an integral part of our corporate culture and our social responsibility. Innovation has the power to change the world for the better. We are delighted to partner with Mastercard to be the first to help pilot this innovative solution that will help us meet everyone’s needs.
“For visually impaired customers, choosing the right card can very often be a difficult experience. Touch Card allows consumers to quickly distinguish the card they are using thanks to the three distinct notches. We’ve always appreciated Mastercard’s vision to think of new ways to innovate and do things differently to serve more people.
The Touch Card was designed to work with point-of-sale terminals and ATMs. Credit cards have a square notch; debit cards have a rounded notch; and prepaid cards have a triangular notch.
In addition to blind and visually impaired consumers, anyone in a low-light environment or searching through a wallet or purse with one hand can benefit from the touch map design.
“We strongly believe that no one should be left behind in our pursuit of a digital future,” said Khalid El Gibali, Division President, Middle East and North Africa, Mastercard. “Through the power of innovation, we are driving financial inclusion and access to digital services by connecting everyone to the digital economy.
“The world is changing for the better thanks to early adopters, and it is our honor to partner with Ajman Bank to design a rewarding solution that makes life easier for people who are blind or visually impaired in the UAE.”
A recent Mastercard study, Closing the Disability Gap: An Opportunity to Make a Positive Impact, revealed that digital inclusion is the pathway to financial inclusion for people with disabilities. He points out that there is a clear opportunity for the industry to work together to positively impact the lives of millions of people around the world.