The Whale Carbon Plus Project™ Ethical AI and diverse ocean stakeholders are bringing whales to the blue carbon market in an unprecedented new way

Montreal, Canada, June 03, 2022 –(– To date, blue carbon has focused on sedentary, largely coastal ecosystems, such as corals, seagrasses, kelp and mangroves. Beyond coastal flora, science has found that whales also play a key ecological role in the ocean’s ability to sequester massive amounts of carbon, helping to mitigate climate change. Yet no carbon or biodiversity scheme has been developed to value and market an offset for whales’ contribution to carbon sequestration in the high seas. Scientists now recognize that without biodiversity – both in the ocean and on land – ecosystems are losing their resilience and ability to pull carbon out of the atmosphere at the rates needed to stay within the 1.5°C warming limit. Thus, whales are essential allies in the fight against climate change.

A market-ready whale credit system must be created, along with the necessary policy, to encourage global whale monitoring and conservation. Determining the value of whale ecosystem services and creating a market solution requires whale and ocean data, scientific research, monitoring technologies, and collaboration among ocean stakeholders.

Whale Seeker’s unique contribution is to advance visual remote sensing technology combined with ethical AI to monitor the presence of whales in order to prevent industries that share whales’ ocean habitat from doing harm. This technology brings accountability and auditability to industry operating practices and standards.

Whale Seeker™, project leader in the Canadian Arctic, is collaborating with Blue Green World, Baffinland Iron Mines Corporation, the Department of Fisheries and Oceans, and Whale & Dolphin Conservation to develop and test a scalable methodology for detecting carbon and biodiversity of whales and a credit system . The project encourages all marine stakeholders to monitor the presence of marine mammals and to take meaningful measures to avoid any conflict with them.

By basing their methodology on images, they provide verifiable quantitative measurement of marine mammals and firm metrics to facilitate ESG reporting. The pilot project will focus on narwhals (Monodon monoceros), using existing scientific data collected over ten years to model and verify whale services while integrating new and existing aerial imagery and satellite technologies to measure the abundance of whales. whales regarding ocean productivity and health. With these science and technology advances and other test cases around the world to address other whale threats such as entanglements, the project aims to provide verified carbon/biodiversity credits to marine industries around the world. over the next two years.

“Our current economic paradigm values ​​dead whales that are sold for their meat. In contrast, live whales are valued at zero dollars, although their ecological services, including carbon sequestration, are incredibly valuable to our survival, our well-being. and the health of our ocean. We need a new economic paradigm that recognizes and values ​​the services of a living and thriving nature, both flora and fauna. This new nature-friendly economy will lead to sustainable and shared prosperity for all,” said Ralph Chami, Deputy Director of the IMF’s International Monetary Fund and Advisor at Blue Green World.

“Increasing whale populations around the world is a win-win strategy for capturing more carbon from the atmosphere and improving ocean health. However, for whale protection measures to be adopted globally , we must incentivize businesses and other stakeholders by proving the benefits of protecting whales far outweighs the cost. By using ethical AI, we aim to set not only a high technical standard for whale detection, but also an ethical standard,” adds Emily Charry-Tissier, CEO and co-founder of Whale Seeker.

“For centuries, people have used the latest technology to hunt and kill whales,” says Ed Goodall, WDC, Whale and Dolphin Conservation Project Board Member. “It’s a measure of how far we’ve come from those dark days that we’re now using the latest technology to track them down and save them. Whales play an outsized role in the marine ecosystem and carbon sequestration, but these ‘services’ have not fully recognized or valued before. We are now in a race against time to build the evidence base and secure the funding needed to help whale populations recover. We are excited to be working with Whale Seeker on this exciting and peak.

The Whale Carbon Plus project will create replicable and scalable methodologies and market solutions for ocean conservation and marine mammal health globally. The state of the world’s whale populations is a clear indicator of the health of the oceans and a powerful avenue for mitigating climate change.

About Whale Seeker
Whale Seeker is a Montreal-based Certified B Corporation that harnesses ethical AI to simplify whale monitoring. Whale Seeker develops fast, automated and accurate visual whale detection solutions that enable all decision makers in the maritime industries to develop more sustainable business practices based on standardized high quality data.

To learn more about Whale Seeker, visit and

About Blue Green World
Blue Green World values ​​the services of living natural assets to develop nature-based markets that finance the regeneration and management of the natural world. The new financial markets available through BGW’s financial innovation enable countries, businesses and individuals to take action to combat climate change and biodiversity loss and to achieve the United Nations Sustainable Development Goals.

About the Department of Fisheries and Oceans Canada
Responsible for protecting our waters and managing Canada’s fisheries and oceans resources, Fisheries and Oceans Canada (DFO) is a federal institution that helps ensure the health and sustainability of aquatic ecosystems through habitat protection and sound science. We support economic growth in the marine and fisheries sectors and innovation in areas such as aquaculture and biotechnology.

About Baffinland Iron Mines Corporation
Baffinland Iron Mines Corporation (Baffinland) produces the highest grade direct-shipment ore in the world, on Baffin Island, Nunavut. Baffinland’s mission, vision and values ​​have been developed to align directly with Inuit societal values. Their goal is to safely and efficiently identify and develop Baffin Island’s resources, thereby unlocking their wealth-creating potential for Inuit, shareholders and all Nunavummiut. This collaboration with Whale Seeker aligns with one of the company’s core values: to operate in an environmentally sustainable manner.

Whale and Dolphin Conservation (WDC)
WDC, Whale and Dolphin Conservation, is the world’s leading charity dedicated to protecting whales, dolphins and porpoises and has campaigned for over 30 years against the many threats they face. WDC’s Green Whale Initiative brings together scientists, economists, technology experts and leading companies to unlock support for whales as natural solutions to the climate crisis.

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