According to recent reports, the US Food and Drug Administration (FDA) has banned Juul e-cigarettes and ordered them not to sell their product in the US market. The decision was announced on Thursday, June 23, when the agency issued a marketing denial order (MDO) for all current products sold by the company.
It should be noted that these MDOs cannot prevent end users from possessing and consuming the brand’s products. However, this would most certainly put an end to products being sold in the United States in the future.
The FDA acknowledged that people addicted to nicotine from the company’s tobacco products would face problems. The agency advised current smokers who had Juul products to switch to other electronic nicotine delivery systems (ENDS).
What did the FDA say about banning Juul from the US market?
In their official press release, FDA Commissioner Robert M. Califf said:
“Today’s action is further progress in the FDA’s commitment to ensuring that all e-cigarette and e-nicotine delivery system products currently marketed to consumers meet our public health standards.”
The FDA cited the reason for banning the branded product. According to the agency, the company has not produced enough evidence to justify marketing the product that meets the established standards. The FDA report said:
“As with all manufacturers, JUUL has had the opportunity to provide evidence demonstrating that the marketing of their products meets these standards. However, the company has not provided this evidence and instead left us with important questions. data necessary to determine the relevant health risks, the FDA issues these marketing denial orders.”
However, the agency further revealed that it has yet to receive acceptable “clinical information” linking “immediate danger” to Juul products. The agency insisted that the use of licensed brand third-party vaping liquid or e-cigarette liquid be prevented because their “toxicological risks” are still undetermined.
Reasons for Banning Juul Vaping Products
This decision is not shocking because lawmakers have scrutinized the rise of e-cigarettes and the rise of vaping among children for years. According to the US National Youth Smoking Survey compiled last year, more than 2.6 million American teens revealed that they use e-cigarettes. Meanwhile, the survey also indicated that more than 25% of teens have taken up regular vaping.
The company has faced more than 2,000 lawsuits from individuals over the popularity of their product and how it allegedly targeted high school or college teens with their marketing. In July of last year, those lawsuits were consolidated into a Multidistrict Litigation (MDL). There had also been a class action lawsuit against the e-cigarette maker. Juul had to pay the state of North Carolina $40 million over six years and had to change its marketing techniques in the region. Likewise, the company agreed to pay the State of Arizona $14.5 million as part of a lawsuit settlement. The State of Arizona, like many others, claimed that Juul’s marketing targeted minors.
Meanwhile, a company spokesperson told Vice:
“We have never marketed to young people and we don’t want non-nicotine users to try our products.”
The popularity of these products has led to the idea that vaping is less harmful than smoking. Moreover, e-cigarette brands can regulate the amount of nicotine as well as the flavor, which attracts young people. According to Dr. Michael Joseph Blaha’s commentary on vaping at Hopkins Medicine:
“There’s almost no doubt that vaping exposes you to fewer toxic chemicals than smoking traditional cigarettes.”
However, the doctor added:
“Emerging data suggests links to chronic lung disease and asthma, as well as associations between dual use of e-cigarettes and smoking associated with cardiovascular disease. You’re exposing yourself to all kinds of chemicals that we don’t understand again and who are probably not sure.
Following the FDA’s decision to ban the brand, Altria shares fell 8.5%. Altria has a 35% stake in the e-cigarette maker, which puts Juul at serious risk, as the company’s main market was in the United States.